skims spec campaign

shot on Sony Alpha 7 III with Profoto Strobe

Woman wearing pink lingerie under a pink canopy with 'Skims' logo in the background.
Woman in pink satin outfit and white socks, surrounded by pastel flowers, posing on fabric backdrop.
Model sitting on the floor wearing pink lingerie and stockings under a canopy with bows, with the word 'SKIMS' displayed above.
Person in a pink dress kneeling inside a canopy of sheer pink fabric, with a calm expression, against a purple background.
Person in lavender dress lying on a soft surface surrounded by flowers, with "SKIMS" text above.
Woman sitting on lace fabric in a pinkish, ethereal setting, wearing a lacy top, white knee-high socks, and heeled sandals, with sheer curtains tied with bows in the background.

role: creative director, art director, photographer & photo retoucher

Soft Bloom is a conceptual campaign for Skims inspired by delicate florals, diffused light, and early-2000s editorial imagery. Acting as Creative Director and Art Director, I developed the campaign concept, visual identity, styling direction, and shoot execution. I was responsible for the photography, lighting design, and post-production, creating a complete campaign vision from initial concept to final imagery.

Logo with stylized text 'SKIMS' and smaller text 'SOFT BLOOM' beneath, set against a light background.
Text on a graphic about Skims, indicating in 2024 it was worth $4 billion, and listing stores like Nordstrom, Saks Fifth Avenue, Bloomingdale's.
A promotional social media post for Skims featuring a collage of models in various underwear and loungewear, alongside a text slide detailing the brand's customer demographics and brand qualities.
Two women posing with a background of pink curtains and flowers; one sitting with head resting on arm and the other sitting with arms around knees, surrounded by flower arrangements.
A collage of various women in different poses, surrounded by flowers, in artistic and fashion photography styles.
A collage of fashion and beauty photos with text overlay, featuring various models showcasing makeup, clothing, and accessories, with titles like pastels, colorful eyeshadow, PJs & slip dresses, heels & socks, dewy makeup, slippers, and 2 piece sets.
A collage of fashion and floral photography with a header titled PROPS/SET DESIGN, listing elements like flowers, lace, satin fabric, mirrors, drapery, gold details, picnic treats, studio lights, bow, curtains, and a suitcase with spring break vibe.
Color palette labeled with five color swatches: Olive Sand, Cloud Gray, Dusty Rose, Sage Green, Aged Plum, each with corresponding color codes.
Production schedule timeline with steps including brainstorm, find models, gather supplies, create props/wardrobe, shoot day, editing, and submit, with respective dates from February 1 to February 13.
A call sheet for a production titled "Skins" dated February 10, 2025. It includes sections for crew, camera, grip, wardrobe, production, talent, and contact information, with scheduling details and contact info for key personnel.
A digital invoice document for a spring campaign, showing itemized costs and contact information.
Soft Bloom by Skims logo on a light beige background with elegant script font