crap eyewear campaign

shot on Sony Alpha 7 III with Profoto Strobe

Person with purple wig and sunglasses eating a lollipop.
Person wearing white sunglasses and a white zip-up shirt, holding a hand near their face.
Person with pink bob wig and green sunglasses
Person with curly hair wearing sunglasses, a striped top, and surrounded by floating bubbles.
Person with purple wig and green sunglasses licking a green lollipop
Person with curly hair wearing sunglasses blowing bubbles with a yellow bubble wand.
Person with curly hair wearing sunglasses and black gloves, holding a vintage black telephone.
Person wearing retro-style white sunglasses and a white hoodie, with curly hair.
Close-up of a person wearing cat-eye sunglasses with curly hair.
Smiling woman with purple wig and green sunglasses.
Person with curly hair and sunglasses blowing a bubble with a yellow wand.
Person wearing animal-print sunglasses and black leather gloves.
Person with purple hair and green sunglasses winking at the camera.
Person with curly hair wearing white cat-eye sunglasses
Person wearing patterned sunglasses with orange lenses and leopard print top, holding and speaking into a vintage telephone receiver.
Person wearing white sunglasses licking a colorful lollipop

Campaign Recreation & Art Direction Study

This project involved recreating an existing eyewear campaign to explore the strategic thinking behind successful visual storytelling. By analyzing the original brand's aesthetic, audience, styling, lighting, and messaging, I developed a creative direction that captured the essence of the campaign while reimagining its execution.

Recreating established campaigns is a valuable art direction skill because it demonstrates the ability to decode creative strategy, understand brand identity, and translate visual concepts into cohesive, audience-driven work.

Cover of a book titled "Warby Parker x Emma Chamberlain" with an illustration of white eyeglasses on a blue background and white text.
A webpage with the heading 'What is Warby Parker?' and three sections featuring images of eyeglasses. The first section shows multiple pairs of stylish eyeglasses with the text 'Affordable, Stylish Eyewear.' The second section has a hand holding sung
Pie chart titled "Wary Parker Target Audience" showing 62.47% female and 37.53% male, with surrounding text indicating 40% of website users are ages 18-34 and 92% are from the United States, and a row of blue line art illustrations of faces at the bo
Comparison of eyewear industry value, $140 billion in 2024, and Warby Parker's market value, $1.8 billion in 2024.
Presentation slide titled 'Derris: Warby Parker's PR Agency' with sections labeled 'Who's in Charge?', 'Other Brands?', 'What do They do?', and 'What's their Goal?' containing descriptive text about the agency's team, partnerships, activities, and ob
Blue promotional image with scattered eyeglasses and sunglasses, overlay text reads 'The Campaign' by Emma Chamberlain x Warby Parker.
A collage of women with colorful hairstyles and sunglasses, displaying various expressions and styles, some wearing headscarves and holding props like a balloon and a phone.
A woman with short hair wearing green sunglasses and red headphones, dressed in an orange sleeveless top, standing next to a document with branding and marketing information.
Campaign plan slide with three sections: Build on the Existing Campaign, Lighting and Mood, Set Design. The slide includes images of a photo shoot setup, including a model with colorful wigs and glasses, a photographer, and studio lighting equipment.